Tuesday, February 14, 2006

McNealy to tech firms: Clean up your security act | CNET News.com

McNealy to tech firms: Clean up your security act | CNET News.com

Very interesting - McNealy still hasn't addressed the "root" problem. It's all about root trust and then building a chain of trust as each line of code loads. Current operating systems were never designed with this in mind. Solaris and Java can not do it, Windows and UNIX cannot do it. As McNealy once quoted "you have no privacy - get over it" we can now add to that quote "you have no security - get over it". From here on out it's all about risk mitigation and how much you're willing to expose your data on the Internet.

World Wide Wait just got a little shorter!

Today we entered Alpha testing of a new module that attaches to Apache, the worlds most popular web server (Netcraft) – this version improves on the already popular mod_gzip and allows for improved data compression algorithms to be used to speed up downloaded web content. For the first time it also supports an ultra thin client (downloads in about 25 seconds on a 28K modem) which can be used to enhance the customer’s browsing experience. In one test we were able to shrink a 10,000 byte HTML file down to less than 300 bytes or about 98% less.

What does this mean to the customer?

  1. The web server admins get a new and improved version of mod_gzip which further reduces the time it takes to download content. The ROI is literally measured in hours

  2. The online user gets web pages delivered even faster than before

Why do we care about sending less content in the age of broadband?

  • Mobile! – data has and always will expand to fill all the available pipe. There are now more mobile users than there are desktop users. This new application is designed to run on both Desktop AND Mobile devices. Mobile devices are still evolving and broadband is expensive – so most still run at 56K or less. Anything you can do to improve the customers browsing/online experience is a must have.

  • Content acceleration, aka real time data compression has been validated by network admins as a must have. The largest online companies in the world use it – as they start to send data to mobile phones there will be an even greater need to “send less data”. Our server side application fills this need

Monday, February 06, 2006

RSS and the Prime Directives

In my last post I talked about the two prime directives

  1. A known customer with an identifiable problem

  2. Measurable, sustainable, profitable revenue from volume

After spending the last four years working on a new secure OS kernel for Itanium I was definitely late to the party when it came to understanding RSS. I spent most of December ’05 and January ’06 coming up to speed on “what’s been going on” and in the process got to learn a lot more about RSS.

What do I like – for an email junkie it’s like being on a drip, almost continuous updates. With enough subscribed feeds and a refresh setting of 15 minutes you can be constantly inundated with “stuff”. After two months I’ve settled on 83 feeds but I’ve reduced the refresh time to once every 4 hours. Every 15 minutes is simply too much of a distraction.

I’ve read all kinds of blogs, some good, some not so good. All are people’s opinions (like this is mine). I’ve looked at ways to increase flow, I’ve looked at ways to monetize pages (with ads). Conclusion… RSS is a great push technology. It’s simple to use. But what problem does it solve for which customer?

I honestly don’t know. I’m sure there are lots of ideas, however when you combine RSS and the two prime directives the second issue is much harder to solve. The total cost to set up and administer your own RSS feed/blog is $0.00 – total cost to read/subscribe to an RSS feed/blog is $0.00

Now there are some feeds like NewsGator that charges for premium feeds. I’ve tried signing up for their service but found it confusing. The only content I pay for is the Wall Street Journal – everything else I get for free.

So, if the cost to engage is $0.00 – the cost to read is $0.00 where is the measurable, sustainable, profitable revenue from volume going to come from.

Can NewsGator build a sustainable revenue model over time. I don’t know, we’ll have to wait and see. However they're just aggregating content for more eyeballs. As their content providers catch on what’s the compelling reason for them to share the revenue?

I like RSS. I like the fact that it empowers the users and provides a platform that enables people to easily add content to a web page and then have it propagate throughout the web.

As they say – the price is right, so what’s the ultimate business model here?